Privacy Policy

Direct Response Marketing Group Ltd (DRMG) is a UK registered company (company number: 06333962), operating under several trading styles including:

• Home Shopping Selections
• Personal Choice
• Wellform
• Sound and Vision
• Sound and Vision Adult
• Historic Motor Museum Mint
• Shop at Home
• Good Times Direct
• Healthy for Life

At DRMG, we are committed to handling your data responsibly and in accordance with the UK GDPR. This Privacy Policy outlines how we collect, use, and protect your personal information, including marketing preferences and secure payment handling.

Information We Collect and Use

We collect data to:

• Process your order and fulfil contractual obligations
• Enhance and personalise your customer experience
• Conduct fraud checks and verify identity
• Measure the performance of campaigns and improve services
• Send marketing communications, subject to your preferences

Data is collected when you place an order, interact with our sites, contact centres or marketing communications, or join our club or rewards services.

Marketing Preferences

We may contact you by post, telephone, email or SMS with offers and promotions related to the brand you interacted with. You may also choose whether to receive postal offers from trusted third parties.

We do not share your data with third parties for telephone or email marketing.

You can update or withdraw your preferences at any time by contacting us or using the options provided in our communications.

Tokenisation and Secure Payments

DRMG uses checkout.com, a PCI DSS-compliant third-party payment processor, to handle all card transactions. We do not store your full card details on our own servers.

With your consent, checkout.com may generate a secure tokenised version of your card, which allows us to process follow-up offers, trials or club sign-ups associated with the same brand.

This token cannot be used across different brands without additional, informed customer consent.

You may withdraw your consent for token reuse at any time by contacting our Data Compliance team.

Sharing Data with Partners

We may share your data with carefully selected partners for:

• Postal marketing (only with your consent)
• Identity validation, risk management and compliance checks
• Market research and customer modelling (e.g. via Experian, Epsilon Abacus)

Such third-party partners include:

Experian Ltd – https://www.experian.co.uk/privacy/consumer-information-portal/
You have the right to object to your information being shared with our partners and if you wish to do so please contact us at enquiries@drgplc.com.

Data Co-operatives are companies whose members contribute information about their consumers in exchange for information about other consumers that may be interested in their products. They are just as protective as we are regarding the security and privacy of your data and adhere to the latest standard and regulations to prevent the loss or unauthorised use.

We work with Epsilon Abacus (registered as Epsilon International UK Ltd), a company that manages the Abacus Alliance on behalf of UK retailers and charities. The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, home interiors and travel categories.

Other trusted partners that we may share your data with where we think they offer a product or service that may be of interest to you, but are not limited to, one of the following categories:

Retailers/Mail Order

• Automotive
• Fashion/clothing
• Household
• Gardening
• Gifts
• Beauty
• Collectibles
• Food & Wine
• Gadgets

Charities

• Animal
• Arts & Culture
• Community
• Environmental
• Elderly
• Disability
• Housing
• Medical
• Overseas Aid
• Public Service & Military

Lifestyle

• Health & Wellbeing
• Leisure
• Outdoor activities
• Entertainment
• Home interiors
• Funeral Plans

Finance

• Insurance, home, car, pet, personal
• Banking
• Pensions
• Investments
• Claims/Legal services (including Waterloo Solutions trading as Uclaim4Me)

Insurance

• Home
• Car
• Travel
• Pet
• Personal and Life
• Other insurances

Travel

• Holidays
• Hotel
• Airlines
• Travel booking

Supporting Trustworthy Charities

We believe that we have a legitimate interest to support the charity sector and we ensure that your information is always kept within strict control and only used for the purpose of a postal direct marketing campaign.

The UK charity sector is reliant on postal appeals as the most cost-effective method of raising funds for good causes. As a business, we recognise that Charities need a platform to put forward their appeals as there is a societal benefit to the work charities do which may benefit us all in one way or another throughout our lives.

The types of charities we work with include both large national and international charities as well as small local organisations that operate in the following areas; health & medical research, supporting elderly people, community charities, children’s charities, veterans & active forces personnel, heritage and conservation organisations, disability support, overseas aid and development, emergency air ambulances and animal charities.

You are in control of your information at all times and we will stop sharing your postal data if you ask us to. For details of how to contact us please see “Opting out from Email, Trusted partners and Catalogues” at the end of this privacy policy.

Please note that Epsilon Abacus may transfer data outside the EEA. The transfer will take place in the presence of appropriate safeguards, including standard data protection clauses adopted by the EU Commission. If you would like more information, please call us on 020 3455 7898, write to us at our address below or email us at enquiries@drgplc.com .

We may randomly monitor and record your calls to us because this helps us to ensure that we provide you with the highest level of services and maintain quality standards. We may also pass information about you to agents, services providers and/or employees to carry out services using your data.

Marketing Service Providers

We will share your data with the Marketing Services Providers listed below, who will use it for a variety of direct marketing, testing, research & product development purposes. Marketing Services Providers carry out data profiling. They will combine your data with data they get from other sources (including public sources) and use it to create “predictive models”. Marketing Services Providers use these models to try to predict behaviour and preferences (e.g. how likely you are to buy a holiday online or take a particular type of holiday) or likely circumstances (e.g. whether you are eligible for a particular credit card).

Marketing Services Providers will also try to match and then link your data with data that they receive about you from other sources, to make sure that the data they hold about you is correct (e.g. to check whether you have recently moved address).

They share your data, including the profiled data they have created about you, primarily to:

• help organisations better understand the likely characteristics of their customers (and find others like them);
• improve the relevancy and appropriateness of an organisation’s marketing to its customers (e.g. offers, its products and services); and
• help them communicate with their customers more effectively offline and online. This may mean that you receive tailored advertising via direct mail or when you visit a website.

To understand more about the use of your data by Marketing Services Providers, and to find out how to exercise your data protection rights in relation to their use of your data (including how to opt-out), please click through to the websites of the companies below:

Experian Ltd – https://www.experian.co.uk/privacy/consumer-information-portal/

In sharing your data with Marketing Services Providers, we rely on a lawful ground called ‘legitimate interest’, as our business depends on our ability to partner with third parties who process personal data for marketing-related reasons.

Your Rights

You have the right to:

• Access or correct your data
• Withdraw consent
• Opt out of marketing
• Request erasure or restriction of your data
• Complain to the ICO if you feel your rights are not upheld

To exercise any of these rights, contact: enquiries@drgplc.com or write to our Data Protection Officer at the below address.

Changes to This Policy

We may update this policy from time to time. This version was last updated in April 2025.

Registered in England: 06333962
DRMG House, Sittingbourne, Kent, ME10 3US